Mission Tiger Bring the Benefits of Sports to Middle School

 With In-School Sports Funding Increasingly at Risk, Mission Tiger Fires Up Effort to Bring the Benefits of Sports to More Middle Schoolers Nationwide

BATTLE CREEK, Mich., - Schools across the country are dealing with great monetary pressure: A latest DonorsChoose survey of coaches and instructors published 70% anticipate a reduce in sports funding, meaning faculty sports are at risk.1 As sports activities train kids infinite lifetime competencies like leadership, teamwork and confidence, Tony the Tiger® is redoubling his commitment to Mission Tiger,™ placing an bold goal to help 1 million kids obtain better access to sports by the end of 2021.

A goal this huge requires teamwork — and Tony's tapping his Mission Tiger teammate and Kellogg's Frosted Flakes® superfan Shaquille O'Neal for an assist. Together, they're encouraging fans to be a part of the mission to assist shut the center school sports activities funding gap.

The dynamic duo scored factors with middle schoolers in Philadelphia in May. Shaq joined Tony on a Zoom call to announce a game-changing donation to help construct an on-campus sports activities court docket that salvaged the teams' home courtroom advantage .

"I'm a lifelong fan of Tony and Kellogg's Frosted Flakes, so when I received the name to supply the Young Scholars Charter School children in Philly the risk to play, it was a no-brainer for me to join Tony's team," O'Neal said. "Sports can be such a first-rate teaching device for youngsters, which is why I'm committed to assisting Tony supply children with higher get right of entry to to an outlet that was so essential for me."

THE MISSION CONTINUES

Past monetary downturns2 led to school sport budget cuts that took away kids' opportunities. While underfunded middle school sports activities had been a fact earlier than 2020, now coaches and teachers need to tackle new challenges to get children lower back in the game. Along with making ready for the desires of usual sports, new education requirements encompass digital coaching and personalised equipment. And children are experiencing real repercussions now, because an common pupil athlete spends 6.4 fewer hours enjoying sports activities when in contrast to previous years.3

"Needs have grown exponentially and Mission Tiger continues to be phase of the solution," stated Brant Wheaton, advertising director of Kellogg U.S. ready-to-eat cereal segment. "This year, infinite activity seasons were reduce brief and kids are missing out on the advantages of college sports, and that is why we're doubling down on our Mission Tiger commitment. To assist get extra kids lower back in the game, Tony and Shaq are asking instructors and coaches to visit MissionTiger.com and request their sports or gymnasium classification desires — whether digital or in person."

Since 2019, Mission Tiger has helped extra than 415,000 middle schoolers coast to coast achieve higher get admission to to sports by way of repaving courts, refurbishing sports activities facilities, presenting new education equipment and more. To help alleviate current school sports' challenges, teachers, coaches and administrators can go to MissionTiger.com to request cash for their college sports' needs. Fans can assist faculties in their local communities via joining the Mission, grabbing a container and importing their receipt to Kellogg's Family Rewards® through MissionTiger.com to spark a $2 donation*; and to in addition support these faculty sports activities projects, visit DonorsChoose.org/MissionTiger the place Kellogg's Frosted Flakes will in shape any donation.

Stay tuned for what Shaq and Tony have planned in the new year, and in the meantime, clutch a spoon and help the Mission with the aid of traveling MissionTiger.com.

About Kellogg's Frosted Flakes® Mission Tiger™

Mission Tiger launched in August 2019 with a $1 million dedication to DonorsChoose, a nonprofit organisation devoted to assisting public schools nationwide. For each Kellogg's Frosted Flakes® container purchased, a $2 donation* is sparked via importing a receipt to Kellogg's Family Rewards™ by means of MissionTiger.com. Thanks to fans coast to coast, college students at middle schools nationwide have higher get right of entry to to play sports. If a favourite athletic application has been reduce or a nearby crew wants new uniforms, visit MissionTiger.com today to see requests from middle schools seeking cash and be part of our team. Mission Tiger center school sports activities initiatives are fulfilled with the aid of Tony's partner, DonorsChoose.