I'M A GIRLY has launched in the U.S.

LOS ANGELES,  I'M A GIRLY, a new line of collectible fashion dolls focused on empowering younger girls and boys to play creatively and help to find their very own style, has launched in the U.S. following its amazing success in Europe and in Canada. Consumers will locate three collections available, which includes a resolution of 18-inch I'M A GIRLY fashion dolls whole with a wide variety of interchangeable wigs, I'M A WOW, a line of 14-inch stylish dolls that function color-changing hair and color-changing garments and I'M A STYLIST, a line of cutting-edge styling heads.

Founded through Swiss entrepreneur Theresia Le Battistini, the U.S. launch follows the success of the manufacturer internationally the place it has shortly come to be a favored of boys and female all through Europe and Canada. As a mom herself, Battistini wanted to enhance a line of elegant dolls that were designed in natural proportions and with various skin tones to motivate inclusion as well as innovative play.

A widespread factor of differentiation for I'M A GIRLY is that all dolls are co-designed by way of the brand's very own child sketch team KIDS4KIDS. This layout panel consists of 8 to 14-year-old boys and girls, every of whom provides perception and education on how merchandise  appear as well as supplying the contemporary in trend and styling trends. The end result is a line of trend dolls that are contemporary, stylish and elements more than one hundred fifty accessories, permitting for the last in customization.

"We are truly delighted to be launching in the United States," says Battistini. "We are confident that younger ladies and boys during North America will find our trend dolls attractive and will clearly be attracted to the possibility to customize hair coloration as properly receiving a changeable wardrobe and full set of accessories," she adds.

The collections currently handy on Amazon.com and/or Target.com include:

I'M A GIRLY 18-inch trend dolls made of a hundred percent terrific vinyl and proposing interchangeable wigs in a variety of hues and a selection of modern day accessories. Another unique characteristic is the dolls hair is made with high-quality Kanekalon, the same material used in the manufacturing of person wigs. This makes styling and combing easy, as well as allowing, for the first time ever, the capability to cut the doll's hair and exchange the wig.

I'M A WOW is a collection of three (3) 14-inch dolls with color-changing hair and color-changing clothes. When touched through sunlight, the doll's hair right away adjustments color, any other enterprise first and a characteristic positive to win over younger boys and girls.

Finally, I'M A STYLIST is a line of stylish styling heads and points interchangeable wigs made of high-quality, synthetic fibers making it easy to style. Each I'M A STYLIST consists of self-adhesive face gems, hair accessories, and a removeable, washable top. Two of the styling head variations even come with magnetic eyelashes and earrings.

To support the surroundings in a significant way, the product strains characteristic recyclable packaging that can also be used to save the doll or for crafting.

"As a mom I used to be finding that all these trend dolls seem alike and I wanted to revolutionize the enterprise with the development of a line that was once creative, revolutionary and had features and advantages not currently handy on the market," notes Battistini. "With these new collections, robust and unbiased boys and girls can have enjoyable experimenting with fashion and styling," she adds.

The U.S. launch is phase of a global enlargement of the brand due to the fact that it used to be first delivered in Switzerland in 2017.

I'M A GIRLY, I'M A WOW and I'M A STYLIST are for boys and women age 3-14 

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