Dignitas' female esports athletes Zenni Blokz eyewear to protect eyes from the blue light


LOS ANGELES, Dignitas, the esports vertical of New Meta Entertainment Inc. (NME), has nowadays announced a new partnership with Zenni, the nation's largest on line eyewear retailer, via Dec. 31, 2020. Dignitas' women will put on Zenni Blokz eyewear to defend their eyes from the blue light that emits from digital monitors during competition and stay streaming.  A pioneer of the on line eyewear industry, Zenni will additionally be part of forces with all of Dignitas' lady esports athletes (including its World Champion Counter-Strike team) and acclaimed _FE initiative to promote its anti-bullying campaign.

"World Champion game enthusiasts want to spend countless hours in the front of the screen, perfecting their craft. We desire the team to defend their eyes from the unsafe blue light that emits from digital monitors and to assist them level up their competitive play," said Sean Pate, Brand Marketing and Communications Officer for Zenni. "We're very pleased to accomplice with Dignitas, one of the most dynamic all-women's groups in esports, and the organization's _FE initiative, as we accept as true with Zenni is eyewear for everyone."

Dignitas and its _FE initiative will kick off its partnership by means of taking part in Zenni's "Hater Blocker" marketing campaign on Nov. 14 to aid STOMP Out Bullying's National Block It Out Day. The group will be posting on social media tremendous methods to respond to online bullying whilst sporting the signature purple Hater BLOKrZ sunglasses to block out negativity and preserve their eyes on the game.  Zenni will donate proceeds from every pair of the sun shades sold thru Dec. 31 to STOMP Out Bullying.

Announced in August 2020, _FE is Dignitas' female-focused initiative, committed to supporting girls in the gaming neighborhood with educational, social and competitive opportunities. Zenni's partnership marks an interesting moment for pairing a brand dedicated to gender variety and inclusion with Dignitas' lady professional game enthusiasts and content creators. Zenni proudly sponsored the Super Girl Gamer Pro in 2020, where Dignitas gained the CS:GO tournament.

"Partnering with a leading online eyewear manufacturer like Zenni affords an amazing probability to level up our lady initiatives," said Heather Garozzo, VP of Talent at Dignitas and former expert gamer. "Both Zenni and Dignitas share comparable dreams of elevating women in the esports space while striving to create nice counters to on-line harassment." 

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