Casillero del Diablo Named New World Winery of the Year by Wine Enthusiast

America's #1 Chilean import¹ and main international wine manufacturer identified in the prestigious 2020 Wine Star Awards

HOPLAND, Calif.,  Casillero del Diablo has been named New World Winery of the Year through Wine Enthusiast, and will be given the prestigious 2020 Wine Star Award at a digital ceremony hosted through the e-book early in 2021. The focus comes at a time when Casillero del Diablo is using renewed increase amongst top class imported Chilean wines in the U.S., with a superb boom fee of +12.5%.2 The Wine Star attention solidifies the winery's popularity as a international standard-bearer for quality, whilst assisting to enhance visibility for Chilean wines in the U.S.

"It's interesting to see the strength and momentum Casillero del Diablo has added to the Chilean class in latest years," stated Adam Strum, Chairman and Publisher of Wine Enthusiast. "From constructing consciousness of the wonderful 2018 old in Chile with the Extraordinary Vintage campaign, to persevering with to supply satisfactory wines and enticing advertising and marketing that convey new shoppers to wine, Casillero is a most important driver for the commercial enterprise general and a authentic Wine Star."

Each year, the complete media group of workers at Wine Enthusiast journal nominates the most influential individuals of the alcohol beverage enterprise for the annual Wine Star Awards. In the phrases of the publication, the Wine Star Awards "celebrate the modern trailblazers who are riding what shoppers put in their glass each and every day." Winners are chosen based totally on elements such as corporation and manufacturer vision, their have an effect on on customers and on the wine business, as properly as wine trends.

"It is a high-quality honor to see Casillero del Diablo identified with such a considerable commendation," stated Giancarlo Bianchetti, CEO of Fetzer Vineyards, the importer for Casillero del Diablo. "This necessary consciousness is the end result of the efforts of our groups throughout Chile, the U.S. and round the world, and underscores the focus, devotion to quality, and innovation that are hallmarks of the brand."

Casillero del Diablo launched its first wine in 1966, although its heritage dates to the late 1880s, when the famend Chilean wine pioneer Don Melchor de Concha y Toro spun a legend that his cellar used to be haunted to fend off wine thieves. Casillero del Diablo—the "Devil's Cellar"—is these days the #1 Chilean company (750ml) in the U.S. and the #2 top rate imported Cabernet Sauvignon in greenback sales.3

The winery's latest Extraordinary Vintage marketing campaign raised focus for the whole class and the landmark 2018 old in Chile amongst a extensive target audience of U.S. buyers and alternate via a 360-degree approach. Concha y Toro Head Sommelier Massimo Leonori featured in a suite of innovative, sensory-focused activations that got here to lifestyles in key U.S. markets and online, constructing momentum for a exquisite old and the fantastic pleasant inherent in Casillero del Diablo wines.

"I have been working at Viña Concha y Toro with Casillero del Diablo for extra than 20 years," stated Marcelo Papa, Technical Director for Viña Concha y Toro, which owns Casillero del Diablo. "During this time, I have witnessed the excellent evolution and increase of this brand. This focus makes me sense proud and displays the exceptional work that we have accomplished collectively over the previous decades." 

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