The BrandZ Top 10 Most Valuable Canadian Brands

RBC retains no.1 spot in BrandZ Top forty ranking

- Economic challenges pressure complete cost of rating down via 6%

- Lululemon is the standout performer, with a 60% upward thrust in company value

LONDON,  RBC (Royal Bank of Canada) and TD Bank have retained the pinnacle spots in the 2d annual BrandZTM Top forty Most Valuable Canadian Brands rating – introduced these days with the aid of WPP and Kantar – regardless of the challenges posed through the COVID-19 pandemic. The whole fee of the manufacturers in the rating slipped by way of 6% to USD$135 billion in the face of difficult monetary prerequisites brought on via the lockdown, although this was once beforehand of in a similar fashion sized European economies, such as Spain and Italy.

Lululemon used to be the largest success story in the Canada Top forty ranking, with a upward thrust in price of 60% at no.4 ($12.1 billion). The yoga garb manufacturer benefited from the lockdown via being e-commerce prepared at a time when being at domestic gave human beings extra time to focal point on their wellbeing, however it additionally grew thru a profitable strategic enlargement into the male segment. Its special strategy has made it the third-largest garb company in the world by way of sales.

The distribution of cost throughout Canada's rating stays relatively skewed, with RBC (no.1, $21.7 billion) and TD Bank (no.2, $17.2 billion) accounting for 29% of the complete value, and the Top Five making up 53% of the whole value. The Banking class makes the biggest contribution to the ranking's usual company value, with a 42% share, with Telecom Providers 2nd at 23%.

Mary DePaoli, Executive Vice President & Chief Marketing Officer, RBC commented:

"As a purpose-driven brand, this big difference is specially significant given all the challenges the world has confronted in 2020. Helping purchasers and communities is what offers the RBC manufacturer its that means and strength. We are grateful to our consumers for placing their believe in us, and to our personnel for their dedication to handing over great recommendation and service. They are RBC's biggest manufacturer ambassadors."

The dividing line between the strongest-performing manufacturers and these that struggled was once the appreciation of 'difference'. A excessive rating for distinction highlights that buyers suppose a manufacturer stands out from its rivals, whilst enabling it to cost a top rate and generate higher remote places value. The 10 Canadian manufacturers that scored most rather on distinction grew by means of 6%. Brands that display superb performance on distinction consist of Aritzia, Tim Hortons and Lululemon.

E-commerce increase makes manufacturer ride extra fundamental than ever

Canadian consumers' use of on-line purchasing almost doubled in the first 1/2 of 2020, with 48% shopping for greater online, which boosted e-commerce. At the identical time, BrandZ facts indicates that client perceptions of Canadian brands' capability to supply a notable company trip have declined. Improving the on-line and offline ride will play a imperative section in brands' future performance; this is additionally a key contributing thing to growing differentiation.

"Strong manufacturers are some distance extra insulated from crises and financial shocks, and additionally accumulate tempo lots quicker when the restoration comes. We are nevertheless in the midst of a international pandemic, however Canadian manufacturers can do an awful lot to shield their organizations from what might also lie ahead. There are massive untapped possibilities to build a sturdy experience of difference. Brands can take benefit of top class positioning and patron loyalty earned through having a awesome supplying in a market this is dominated via cost brands," stated Scott Megginson, President, Insights Division, Canada at Kantar.

The BrandZ Top 10 Most Valuable Canadian Brands 2020

Rank 2020

Brand

Category

Brand Value 2020 ($M USD)

1

RBC

Banks

21,711

2

TD Bank

Banks

17,180

3

Bell

Telecom Providers

13,642

4

Lululemon

Apparel

12,111

5

Scotiabank

Banks

6,827

6

Telus

Telecom Providers

5,947

7

Tim Hortons

Fast Food

5,588

8

Rogers

Telecom Providers

5,503

9

BMO

Banks

5,380

10

Canadian Imperial Bank of Commerce

Banks

4,321

David Roth, Chairman of BrandZ, says: "The pinnacle Canadian manufacturers have proven their staying power, in a yr of excessive monetary and social disruption. They've proved what we've got regularly considered in difficult instances – that splendid manufacturers cushion the blow of a disaster – and have generally held their value. Perhaps this isn't always surprising, as Canada has constructed many iconic brands, so loved that they appear like section of the country wide fabric. Difference is the key element using each fee and resilience."

Converting comfort and price into company equity

Many of the manufacturers in this year's rating grew with the aid of focusing on comfort and imparting value. This affords a big chance for these that now pick out to make investments in building a higher patron ride and extended e-commerce capabilities, supporting them to keep the features they amassed throughout the pandemic.

Retail used to be one of the fastest-growing categories, up 13% in complete value, pushed by using fee and grocery retailers, which benefited from human beings spending extra time in their homes. The single new entry in this year's ranking was once cost retailer No Frills (no.39, $370 million). Four retail manufacturers function in the six quickest climbers; Food Basics (no.36, $419 million) up 24%, Dollarama (no.15, $1.9 billion) up 21%, Sobeys (no.34, $466 million) up 19% and Shoppers Drug Mart (no.20, $1.7 billion) up 17%.

Other key tendencies highlighted in the BrandZ Canada Top forty rating include:

Canadian manufacturers proceed to fighting overseas. Only 28% of the BrandZ Canadian Top 40's price comes from remote places contribution, in contrast to 62% for the UK ranking. Lululemon was once the exception, producing 86% of its fee from distant places exposure. Many manufacturers battle beyond Canadian borders due to the fact of the lack of a sturdy appreciation of distinction amongst consumers.
Apparel (+55%), Retail (+13%) and Food (+12) have been the sectors that led in price increase throughout the year. Luxury, Energy and Travel Services have been the hardest hit categories, down -29%, -29% and -18% respectively.
Private label meals company President's Choice (no.33, $505 million) rose 12.4% through managing to navigate the difficult stability between imparting value-loving Canadians the costs they like, whilst additionally securing sturdy rankings for Brand Love – one of the key pillars of long-term cost creation.
The BrandZ™ Top forty Most Valuable Canadian Brands ranking, file and huge evaluation are reachable on line right here and by means of BrandZ.com. The reports, rankings, charts, articles and extra can additionally be accessed thru the BrandZ app, which is free to down load for Apple IOS and all Android units from http://www.brandz.com/mobile or by using looking out for BrandZ in the iTunes or Google Play app stores.

About the BrandZ™ Top 40 Most Valuable Canadian Brands Ranking

Commissioned by way of WPP and Kantar, the valuation in the back of the BrandZ™ Top forty Most Valuable Canadian Brands was once performed by using manufacturer fairness lookup professionals Kantar. The methodology mirrors that used to calculate the annual BrandZ™ Top one hundred Most Valuable Global Brands ranking, which is now in its fifteenth year. The rating combines rigorously analysed market information from Bloomberg with substantial client insights from extra than 56,000 Canadian consumers, masking 656 manufacturers throughout forty nine categories.

The BrandZ Top forty is the most definitive and strong rating of the Canadian manufacturers available, and the manufacturers ranked all meet these eligibility criteria:

They have been in the beginning created in Canada
They are owned through a publicly listed corporation traded on a inventory exchange, or by using a non-public employer with its whole monetary statements on hand in the public domain.
The suite of BrandZTM company valuation rankings and reviews presently consists of Australia, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Latin America (Argentina, Brazil, Chile, Colombia, Mexico, Peru), the Netherlands, South Africa, Spain, UAE & KSA, the UK and the US. Access a suite of customised reviews and information programs from BrandZ by