EL SEGUNDO, Calif., Bandai America is proud to announce that they have been named a finalist for two Toy of the Year (TOTY) 2021 Awards, the industry's most prestigious achievement. This year, Bandai America garnered recognition across two different categories: Collectible of the Year for Charaction CUBE and Action Figure of the Year for Anime Heroes!
The TOTY awards are often referred to as the "Oscars" of the toy industry, and finalists are announced from a list of hundreds of nominations. Finalists are determined by elite members of the toy industry, including play experts, journalists, academics, retailers, and other toy experts.
"The team is extremely proud to have been named a finalist in two categories for TOTY 2021," said Kenji Washida, Senior Vice President, Brand Strategy, Bandai America. "It reflects the hard work and effort we've put into bringing these products to market and we're honored consumers and industry professionals have recognized that."
"Thanks to the expertise of our expert panel of judges, this year's TOTY finalists embody all the best aspects of play – fun, discovery, and product innovation," said Ken Seiter, Executive Vice President of Marketing Communications at The Toy Association. "From games that put a new spin on classic play to toys offering new play patterns that speak to today's generation of kids, we are excited to reveal these finalists. All are encouraged to cast votes at ToyAwards.org to help determine the winners!"
TOTY winners will be announced virtually on Friday, February 12, 2021! This is a great opportunity to present our products to an even bigger audience and open up the experience to fans everywhere
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