Supporting Black Women with Breast Cancer

Uncovered: A Breast Recognition Project is a first-of-its-kind photo-driven aid showcasing Black female affected by means of breast cancer

TORONTO,  Today, Rethink Breast Cancer, a Canadian not-for-profit company centered on empowering and advocating for these affected with the aid of breast most cancers worldwide, launched a new, first-of-its-kind useful resource that will shine a plenty wanted highlight on the bodily and emotional scars of breast cancer, especially as it relates to black bodies. Uncovered: A Breast Recognition Project was once developed in response to the sizable underrepresentation of, and lack of assist for, Black ladies and ladies of coloration in the breast most cancers community.




"They say most cancers would not discriminate, however it most really does. From inadequate healthcare treatment, poorer fitness effects to the prevalent underrepresentation in the breast most cancers community," stated MJ DeCoteau, founder and government director, Rethink. "From the start, we made a promise to rethink the popularity quo when it comes to breast cancer. Now, as an employer who has contributed to the unjust underrepresentation of the Black, Indigenous and People of Colour (BIPOC) communities, this is one step in the direction of doing better."

Michelle Audoin, a younger Black lady dwelling in Toronto with metastatic breast most cancers (MBC) felt invisible and deflated for the duration of her analysis and therapy journey, frequently feeling unheard with the aid of her healthcare group to being unseen amongst the after-surgery imagery proven to her.

"When I was once identified with breast most cancers I right away started out studying my surgical options. It grew to be abundantly clear that snap shots of girls who regarded like me have been nowhere to be found. It was once distressing to have to make a life-altering choice and no longer have any visuals to assist information me via the process," stated Audoin.

In response to her experience, she approached Rethink to assist exchange the dialog and strengthen a new useful resource that would assist Black girls identified with breast most cancers have a better, greater inclusive experience.

Uncovered: A Breast Recognition Project is launching today, October 21st, on Breast Reconstruction Awareness (BRA) Day 2020. This essential attention day ambitions to promote access, training and recognition about reconstructive breast surgery, and now with the launch of this essential useful resource we can make certain to see a higher illustration of Black women.

Rethink labored with a Black manufacturing group to photograph, interview and seize these eight women's tales and experiences. The aid will additionally be shared with most cancers care teams, so they are higher outfitted to aid all the ladies they care for. This undertaking was once kindly supported by means of Pfizer Canada.

"At Pfizer Canada, the fee of fairness runs via the whole thing we do. We accept as true with all and sundry deserves to be seen, heard and cared for," stated Cole C. Pinnow, President, Pfizer Canada. "That's why we are honoured to assist this essential initiative that consists of BIPOC communities in the breast most cancers dialog and offers them the sources and interest they deserve." 

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