She Got Now for HBCU students and alum

The Virtual Homecoming Weekend Lineup Features Terrence J, Monica, Keisha Knight-Pulliam and More with Special Performances by using Doug E. Fresh & Friends.

NEW YORK,- Today ESSENCE – the main media, technological know-how and commerce organisation committed to Black female and their communities – introduced with PepsiCo Beverages North America (PBNA), the return of  She Got Now, with the first-ever two-day digital homecoming get together for HBCU college students and alum. The collaboration, which celebrated its inaugural She Got Now application remaining year, brings collectively two manufacturers that intention to proceed to inspire, aid and rejoice the achievements of HBCU college students through bringing the much-anticipated homecoming weekend to the monitors of HBCU college students and alum round the country. The digital social gathering will take location on Saturday, October 24th, 2020 at 7:30PM ET and on Sunday, October 25th, 2020 at 10AM ET on and ESSENCE Studios.

Last year, ESSENCE and Pepsi launched She Got Now, a multi-tiered platform that related with HBCU college students nationwide, to have a good time the innate entrepreneurial spirit of younger Black girls and shine a highlight on the remarkable lifestyle of the nation's pinnacle HBCUs. The platform additionally led to the introduction of the She Got Now Allen McKellar Jr. Internship Program, which noticed 12 stellar younger female from the country's pinnacle HBCUs take impactful internships inside the large PBNA – South Division business. Now in a 12 months the place lifestyles for HBCU college students and alums is whatever however normal, ESSENCE and Pepsi are bringing again She Got Now as a two-day digital homecoming get together of HBCU tradition and the high-quality ladies whose HBCU training has propelled them to incredible possibilities round the world.

"As a younger single mom pursuing greater education, my HBCU ride at Texas College supplied a Single Parent Program that afforded me the chance to pursue my bachelor's diploma whilst being a full-time mother. My 15-year company profession started out on-campus and as a trustee at Talladega College, I am proud to be a manifestation of what HBCUs are, the world leaders they assist shape, and the ardour these of us that matriculated via have for keeping the HBCU journey for generations to come," stated Caroline Wanga, Interim Chief Executive Officer of ESSENCE Communications, Inc. "ESSENCE is honored to accomplice with Pepsi as soon as once more for the return of She Got Now to understand and rejoice the position HBCUs play – incubating the standards and practices of social justice in this pressing societal second whilst molding the past, present, and future cultural catalysts that have been a section of the ESSENCE legacy for the previous 50 years, and will be for 50 more. Together with Pepsi, we are excited to have a good time the She-Got-Nows and the She-Got-Nexts."

On October 24-25, ESSENCE and Pepsi are bringing the HBCU homecoming on-campus trip to ESSENCE STUDIOS, a international digital studio designed to supply a dynamic range of unparalleled content material that propels the culture, narrative, and neighborhood forward. The two-day tournament – hosted by using Terrence J will function appearances from HBCU alum and cultural icons like Monica; Keisha Knight Pulliam; Jonathan McReynolds; DOE and many more. With strong programming, She Got Now will reimagine the homecoming ride through leveraging dynamic content material from previous HBCU occasions which include band performances and step shows.

"We are honored to accomplice with ESSENCE once more to convey lower back She Got Now at some stage in homecoming season, which is such a fundamental second culturally and socially for HBCU alums and students," stated Hampton University graduate, Derek Lewis, President, South Division, PepsiCo Beverages North America. "To be in a position to furnish this ride to the HBCU community, and concurrently prolong our work to grant possibilities to HBCU graduates at PBNA with the growth of our Allen McKellar Jr. Internship Program, is particularly special, and we cannot wait to kick it off on October 24."

In addition to the interesting content material from previous legendary HBCU halftime band and step performances, the incomparable Doug E Fresh and pals will close out the first day of She Got Now with a 30-minute historic college celebration with performances by way of world famend artists and shock guests. The two-day pageant may not simply be a party of the previous either; countless neighborhood initiatives and calls to motion will be woven for the duration of programming, alongside a recommitment to developing the She Got Now Allen McKellar Jr. Internship Program into a full blown recruiting pipeline, to get the first-class and brightest minds of younger HBCU ladies round the united states possibilities inside PepsiCo – strengthening the enterprise and the neighborhood for the future. 

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