Breaking the taboo of (female) masturbation and sexuality.German Womanizer


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In her persevering with quest to create a extra open, intercourse high quality society Lily Allen has spent the previous various months working with German company Womanizer to create her very personal product, the 'Liberty' set for launch on October 22.

The constrained version specifically designed for the unbiased woman. Small, lightweight, stylish, and discreet in design. The Liberty mannequin comes with a magnetic cap and six depth levels, easy two-button operation and is feather-light, ideal for journey and discreet in handbags. Together with Lily, Womanizer created new packaging and a daring color scheme for the product itself.

Lily joins the organisation as Chief Liberation Officer, main the cost on their #IMasturbate campaign, elevating focus for intercourse positivity and girl masturbation.

Lily's relationship with Womanizer started when she referred to the use of their merchandise in her Sunday Times best-selling memoir My Thoughts Exactly. Talking about discovering her very own sexual pleasure whilst on the Sheezus tour, she wrote "And considering the fact that you ask if I had to select one vibrator above all the others, I endorse the Womanizer," she said.

The patented and progressive Pleasure Air Technology was once the first science to stimulate the touchy nerve endings of the clitoris with mild air waves. How does that feel? Asking Lily "Completely different. And Womanizer can provide you an orgasm inside a quick time and even more than one ones."

"We had been extraordinarily excited to hear that Lily was once writing and raving about our company and the products. Especially, in the context of proudly owning and defining one's private sexuality, from our ride some thing that women, in particular, fighting with. For us Lily is the embodiment of our brand: brave, honest, true and approachable. We are completely happy and grateful that we share the equal mission which is to wipe out the social stigma round sexuality and pleasure and make certain that future generations develop up in a extra liberal and open-minded society," explains Johanna Rief, Head of Sexual Empowerment at Womanizer.

According to a current Womanizer survey[1] with 7,000 guys and female from 14 countries, the worldwide masturbation hole between the genders is nonetheless 68%. Men have interaction in the act about 156 instances per year, whilst ladies solely have interaction round 50 instances a 12 months on average.

Lily and Womanizer prefer to assignment current assumptions and myths with the #IMasturbate marketing campaign and invite humans to mirror on their own, frequently poor attitudes in the direction of this topic.

"Sex toys are nevertheless viewed as a taboo problem due to the fact they are associated to masturbation and woman pleasure. Female pleasure in itself is a taboo subject. The solely way to make taboo topics no longer taboo is to communicate about them openly, often and except disgrace or guilt."

Lily Allen's 'Liberty' is reachable on from October 22nd.

Product small print

Magnetic Travel Cover
Pleasure Air Technology
Water resistant (IPX 7)
6 Intensity ranges
Running time: a hundred and twenty minutes
Size: 104 x fifty five x 48mm
Colour: Rebellious Pink
Price: 99€ or ninety nine US$
About Womanizer

Womanizer, founder of the innovative and patented Pleasure Air Technology that affords female with a new orgasmic sensations due to touchless clitoral stimulation, disrupted no longer solely the entire intercourse toy enterprise when it was once launched in 2014 however additionally performed a function in opening up the dialog and altering the understanding of society concerning pleasure products. Womanizer is a globally working corporation with workplaces in Berlin, Hong Kong and Ottawa. With the #IMasturbate campaign, the corporation is globally dedicated to breaking the taboo of (female) masturbation and sexuality.    

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