consumer behavior and sex life changes amid the COVID-19 pandemic

 

Leading Shifts Include 51% Of People Masturbating More And 10% Increase In Usage Of Sex Toys

MIAMI, /PRNewswire/ -- Ella Paradis, an online boutique offering everything necessary to explore and improve intimate relationships including over 2,000 quality brands and adult sex toys and a unique shopping experience, just released their end of year report focused on consumer behavior and sex life changes amid the COVID-19 pandemic.

consumer- behavior- and -sex- life -changes- amid- the -COVID-19- pandemic

Some of the biggest findings included:

  • 51 % of people said they have masturbated more during COVID
  • 10% increase in usage of sex toys during COVID
  • 25.2% of individuals said their sex life has gotten worse during the pandemic
  • 96% have thought about purchasing a sex toy during the pandemic
  • 42% said they would consider giving someone a sex toy or sexual devices this holiday season
  • 92.7% used sex toys or sexual devices (like vibrators, dildos, Fleshlights etc.) during the COVID-19 pandemic
  • 17% of people said they will not be dating normally this winter if given the chance
  • 88.6% of people would be happy if someone gifted them a sex toy or sexual devices this holiday season

Favorite toys on the site include the Womanizer PREMIUM, Better Love RABBIT LILY, Better Love BUTTERFLY and We-Vibe CHORUS. Categories include Women, Men, Couples, Vibrators, Dildos, Wellness and BDSM & Bondage.

"The best ways we can improve the value of products and the lifestyle offerings on our platform is to better understand consumer trends and demand," said Tino Dietrich, CEO, Ella Paradis. "2020 has been a crazy year for us all and consumer behavior is being reimagined as we go. "

The survey results were from 1,464 U.S. based consumers ranging from ages 20-60.

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